UX research: Optimizing collaboration with project research sponsors

UX researchers can deliver more value by optimizing how they work with research sponsors at two key stages of a study: defining study questions and delivering results. When defining study questions (i.e., scoping and framing the study), researchers can improve upon initial input from sponsors by (1) enlarging the problem frame and (2) refining the questions posed to study participants. When delivering results, researchers can use two tactics: (1) preserving freedom of action and (2) adding breathing room between findings and recommendations. The recommended practices in this talk arose my idiosyncratic reflections and solutions to challenges I’ve encountered in conducting UX research with project teams. These practices have been validated in numerous engagements, and shared informally with colleagues in multiple organizations.

Senior Level Tools and Techniques