Erica Olmsted-Hawala

Social Science Research Analyst, US Census Bureau

Erica Olmsted-Hawala has over 20 years’ experience in user experience research at the US Census Bureau where she works on evaluations of Web-based surveys and the data-rich Website highlighting Census information. She frequently leads usability studies on different facets of the Website and Web-based surveys, learning useful feedback from real users of the products. She has led a number of research projects and worked on user testing the decennial census online form across the past decade. She has a Master’s degree in Technical Communication.

My Sessions

Using triangulation to capture the 2020 Census user experience

Waller Salon AB

This talk highlights a triangulation of user-experience methods including iterative usability testing, a satisfaction survey, focus groups and in-person call center site visits to improve an online census questionnaire for the U.S. population. User experience methods highlighted which areas of the online questionnaire were problematic for users, obtained both an overall satisfaction rating of the […]

Senior Level UX Strategy