Li Wen Huang

Principal, User Experience Research, Consumer Insights, Discover Financial Services

Li Wen Huang has 15 years of experience managing UX research using outside vendors at Discover Financial Services. She developed the UX research practice from proposing the first UX research focused role supporting the credit card business at Discover to creating research processes and procedures, communicating insights, and expanding capabilities and reach to support the entire organization including Discover Bank, Student Loans, Personal Loans, Home Loans, and Discover Global Network. She also proposed and built out Discover’s in-house UX Lab in 2018 and remains the go-to person for UX research at Discover.

My Sessions

Managing UX research vendors for success

Waller Salon EF

Not all companies are willing to invest in in-house UX research teams, while others use research vendors to expand the volume of research that can be conducted. Using outside vendors can help manage the ebb and flow of work, expanding and contracting as needed. However, managing vendors isn’t always an easy task. This session will […]

Deep Dive UX Strategy