Li Wen Huang has 15 years of experience managing UX research using outside vendors at Discover Financial Services. She developed the UX research practice from proposing the first UX research focused role supporting the credit card business at Discover to creating research processes and procedures, communicating insights, and expanding capabilities and reach to support the entire organization including Discover Bank, Student Loans, Personal Loans, Home Loans, and Discover Global Network. She also proposed and built out Discover’s in-house UX Lab in 2018 and remains the go-to person for UX research at Discover.