Matthew DelCiampo
Manager, UX Research, Tapestry
Mathew DelCiampo is Manager of UX Research at Tapestry Inc., the global house of brands including Coach, Kate Spade, and Stuart Weitzman. Prior to Tapestry, Matthew worked with various e-commerce and technology partners to build better experiences and increase customer engagement. He leverages his background in anthropology and ethnography to drive experiential learning, deepen user empathy, and create a culture of customer-centricity.
My Sessions
First-Person: Using sensory ethnography to highlight user perspectives
Building user-centric experiences requires a deep understanding of their needs, desires, and frustrations. Ethnographic research methods are very good at providing intimate knowledge of users’ lives, but require a lengthy—and often expensive—time commitment. To combat this, researchers often compile multiple qualitative and quantitative data sources to paint a complete picture of users while balancing depth […]