Senior Manager, UX Research, CIBC
Paul McInerney is a UX designer and researcher with over 25 years of experience and a Masters degree in Psychology (specialization in UX). Currently, he currently leads a team of UX researchers at a bank. He is the author of over 10 articles or presentations on UX best practices, and a past presenter at UXPA.
UX researchers can deliver more value by optimizing how they work with research sponsors at two key stages of a study: defining study questions and delivering results. When defining study questions (i.e., scoping and framing the study), researchers can improve upon initial input from sponsors by (1) enlarging the problem frame and (2) refining the […]