How to grow a participant garden

Waller Salon C

Business to business companies face unique challenges with user experience research: participant recruitment. A healthy participant garden is a necessary component to all UXR, especially for companies that have difficult to-find users, like we do in enterprise software. Usability studies, surveys and general feedback require a steady stream of new internal and external participants. In this session we will share the tricks of the trade and tips for getting your B2B enterprise research garden going and keep growing!

Entry Level UX Strategy