A framework to define an out of box experience using measurable experience metrics

Waterloo Salon 5-6

As a perennial innovator in the printing space,HP wanted to understand the aspirational needs of customers during the Out of Box Experience of a printer. By connecting the dots between the holistic journey from purchase to print across the digital and physical aspects of setup, Lextant believed they could deliver better value to users. Working with HP to understand the end-to-end experience across all touchpoints, they evaluated the desired emotional state for users and established an out of box experience that could be standardized across all printers for those target users. The work resulted in an ideal experience framework and defined metrics to measure the desirability (and fidelity) of future products and concepts. Learn how this holistic approach to user experience research drove internal alignment and identified a return on investment.

Senior Level UX Strategy