Time and again, organizations and teams find themselves arguing and discussing things that have little or no consequence from an end-user’s perspective. Bringing rigor and discipline around how we think of define a problem, helps address these concerns. I would like to share some experiences and case studies around how defining the problem correctly helped align teams and solutions. Take aways: 1. Bringing rigor to defining the problem. 2. How to identify situations where we might be solving the wrong problem? 3. How to define a problem such that it can be meaningful to all stakeholders and users alike?