Director, UX Research and Strategy, Level Access
Swapnali Thakar is an independent UX Strategy Consultant based in Toronto, Canada. She has been helping private and public sector organizations with UX research that leads to a strategic roadmap for digital transformation initiatives.
Leading a team of researchers and designers, she has helped organizations transform the way they work while keeping users at the center. She has helped operationlize user-centered thinking within organizations to incorporate it in decision-making instruments.
She has worked in a variety of verticals such as Accessibility, Oil and Gas, Occupational Health, Travel and Tourism, Government Services such as Pension, Seized Property Management, to name some.
Time and again, organizations and teams find themselves arguing and discussing things that have little or no consequence from an end-user’s perspective. Bringing rigor and discipline around how we think of define a problem, helps address these concerns. I would like to share some experiences and case studies around how defining the problem correctly helped […]