This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.

By the end of the session, attendees should be aware of tools and approaches for:

• Organizing user research information in a database
• Disseminating user role information to product and design teams
• Managing a user roles database as part of a long term UX Research program

If you’re ready to ditch personas but don’t know how, this session is for you!