Lead, UX Research, Benevity
Tiffany is a seasoned UX researcher and leader with over 10 years of industry experience in Fintech and Tech for Good. She has led UX and CX research teams for ATB Financial, and is currently building out research practice for the product team at Benevity. Tiffany is also an avid volunteer and mentor with 20 years experience in the non-profit sector. Tiff lives with her family in the East Kootenay region of British Columbia, Canada.
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new […]
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user […]