The Testing Parts in Isolation (TPI) Framework: Reducing confounds with experimental design

Waller Salon E

Learn how to use the Testing Parts in Isolation (TPI) Framework: a rigorous methodology that enables us to iteratively test content in isolation, or design in isolation, separate from each other. Using this method, we remove the confounds that exist when we test content and design together, enabling us to be more confident in recommendations we make to stakeholders and experiences we deliver to users. This course in experimental design is specifically designed for UX researchers, UX designers, and UX content strategists and writers. But it’s open to anybody who is interested in the intersection of content, research, and design. You will: – Learn about the TPI Framework: – Explore this rigorous framework and see how it can help you iterate faster by aligning around the information your users need, when they need it. – See how teams across COMPANY have already applied the TPI Framework – Try it!

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