speaker-info

Maranda Bodas

Staff Content Designer, Google

Maranda is a Staff UX Writer and Content Designer at Google. With over 10 years of experience working with startups, non-profits, and enterpriseĀ organizations, she believes that content is a crucial part of any user experience and thrives at the intersection of storytelling,Ā research, and UX design. Prior to Google, she helped build the Content Design practice at IBM, is a certified Design Thinking practitioner, and accessibility advocate. Maranda received her Masters degree from the Medill School of Journalism at Northwestern.

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The Testing Parts in Isolation (TPI) Framework: Reducing confounds with experimental design

Waller Salon E

Learn how to use the Testing Parts in Isolation (TPI) Framework: a rigorous methodology that enables us to iteratively test content in isolation, or design in isolation, separate from each other. Using this method, we remove the confounds that exist when we test content and design together, enabling us to be more confident in recommendations […]

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