User Experience Design Researcher, NetSuite
I’ve been working in User Experience Research, under all its various names and titles, for over 27 years. Most of my experience has been with Enterprise and B-B companies (e.g., Oracle, Dell, OpenText, IBM). Over the years I have developed effective techniques for recruiting and maintaining difficult-to-find participants like Administrators, CEOs, Record Managers, and Developers. While others consider this task to be “impossible”, my coworkers and I have been able to maintain a healthy participant garden because of these best practices.
Business to business companies face unique challenges with user experience research: participant recruitment. A healthy participant garden is a necessary component to all UXR, especially for companies that have difficult to-find users, like we do in enterprise software. Usability studies, surveys and general feedback require a steady stream of new internal and external participants. In […]