Lead, UX Research, Benevity
Tiffany is a seasoned UX researcher and leader with over 10 years of industry experience in Fintech and Tech for Good. She has led UX and CX research teams for ATB Financial, and is currently building out research practice for the product team at Benevity. Tiffany is also an avid volunteer and mentor with 20 years experience in the non-profit sector. Tiff lives with her family in the East Kootenay region of British Columbia, Canada.
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new […]
This session introduces the concept of User Roles as an alternative to Personas, through a case study demonstrating their development and implementation for a multinational SAAS company. The case study presentation will alternate with exercises that provide attendees with the skills and knowledge necessary to create User Roles, and strategies for disseminating them to key […]