An introduction to the wonderful world of journey mapping

Waller Salon B

Having a strong foundational understanding of journey maps is an important skill for anyone in UX or product management. This workshop will empower you with the knowledge of how to use journey maps as part of your UX toolkit. You will learn how to apply user research to inform the journey, how to use a framework to construct your journey map, and how to utilize journeys to align your team around your user personas. Attendees will be exposed to numerous examples of journey maps and learn the journey mapping process through a series of guided activities. This workshop will provide you with practical methods that you can start using immediately in your own design projects, as well as templates that can give you a head start in your own journey mapping projects.

Entry Level Tools and Techniques