Building and evolving a design system that aligns UX strategy with the business

Waller Salon EF

It is well acknowledged that design systems are crucial in ensuring rapid brand scalability, consistency, and cohesiveness. Thinking in systems and strategically is now a required skill. In this presentation, we want to present our journey in implementing our design system, including the difficulties we encountered, but mostly by reviewing it from a strategic and business perspective. We will not delve into the basics of a design system, but rather explain how to get buy-in from the leadership by turning our design system into a business need. Our decisions have all been mostly based on the results and findings obtained from our qualitative and quantitative data. We believe that nowadays design should be data-driven, and first and foremost our design system.

Senior Level UX Strategy