Craig Peters

Founder & CEO, Awasu Design

With over twenty years in design leadership, Craig helps teams execute projects of all sizes, bringing together product, design, research, and development. His daily mission is to help others be their best at solving problems, building capabilities, and shipping products collaboratively without burnout. Craig is the founder and CEO of Awasu Design, serving 100+ companies over 15 years. Prior to that, he co-founded Bolt | Peters (a user research firm acquired by Facebook). His best days at work are built on the skills he developed as an educator when he co-founded a middle school years ago.

My Sessions

Start strong–lessons learned from associate programs to platform your junior staff for excellence and lasting success.

Waterloo Salon 5-6

Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships. Topics include onboarding, varied work challenges, developing multiple […]

Career Development Senior Level