Data science and UX: Smarter together

Waller Salon EF

User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.

Entry Level UX Strategy