User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user […]

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized […]

The need for increased security across application development has exploded in recent years, due to the increase in data breaches and associated costs. The challenge of combining UX design and Agile methodologies to develop more secure applications while balancing great user experiences has led to a backlog of vulnerabilities that often overwhelms development and security […]