Annette Tassone
UX Researcher Creative Director, IBM
Annette is a UX Research Director at IBM CIO Design, leading craft and quality of research that informs product design, planning, and strategy. She is also the program manager of an enterprise-wide Voice of the Employee program. With over 20 years of experience in UX research and design, Annette is adept in research methodology, operations, NPS research, and building tools that support research and analysis. She holds an MS and PhD in Applied Psychology from Stevens Institute of Technology.
My Sessions
Data science and UX: Smarter together
Waller Salon EFJason Telner
Jon Temple
Annette Tassone
Tyler Waite
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user […]
UX Fracking: Using mixed methods to extract hidden insights
Waller Salon DUsers do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized […]