US Census Bureau
Elizabeth Nichols is a mathematical statistician and the lead for the Usability Evaluation and Research Group at the U.S. Census Bureau. Her research interests lie in usability, form and questionnaire design, and survey methodology. She is one of the founding members of the Usability Lab at the U.S. Census Bureau and has worked with most of the interns the lab has hosted throughout its 25 years of existence.
This talk highlights a triangulation of user-experience methods including iterative usability testing, a satisfaction survey, focus groups and in-person call center site visits to improve an online census questionnaire for the U.S. population. User experience methods highlighted which areas of the online questionnaire were problematic for users, obtained both an overall satisfaction rating of the […]