Design Principal, IBM
Jon G. Temple is a Design Principal at IBM, with over 25 years of experience in UX design, UX research, human factors and cognitive psychological research. He received his AB from Vassar College, and his MA and Ph.D. at the University of Cincinnati, and completed post docs in HCI and in human factors. Jon splits his time leading several projects running concurrently, which typically include web and mobile application design, AI, or vendor solutions. He has a 2nd degree black belt in Shotokan karate and enjoys home brewing, but recommends against combining the two for public safety reasons.
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user […]
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized […]