Maz Karimian

Strategy Director, ustwo

Maz Karimian is the Strategy Director at ustwo New York, where he leverages his eclectic background in product design, marketing, and media to define and build digital experiences for clients of all sizes and sectors. A foaming-at-the-mouth evangelist for ustwo’s Play Thinking philosophy, he’s a passionate believer in the power of play to unlock better experiences for users and better outcomes for businesses.

My Sessions

More than Empathy: Building connections through emotional responses, A workshop in storytelling & play thinking for emotional outcomes

Waller Salon D

As designers, we live and breathe empathy for our users, but can struggle to bring that same depth of emotional connection to our stakeholders, clients, or even to our users themselves. Often, we find that emotional responses to our work pop up in unexpected ways, typically because of well-designed functions or valuable outcomes. When this […]

Deep Dive UX Strategy