Rebecca Baker

VP, Product Design and Research, Southern New Hampshire University

Dr. Rebecca Baker, VP of Product Design and Research at Southern New Hampshire University (SNHU), started her career at the Space Vacuum Epitaxy Center doing cool stuff with science and moved into software when she discovered physics didn’t have enough people-y bits. She has authored a book, Agile UX Storytelling (it makes an excellent gift), holds a patent for Information Encapsulation, and has spoken at a ridiculous number of conferences. A UX Jedi, excellent listener, and dungeon master, she currently leads an elite team at SNHU in their mission to make higher education make sense for everyone.

My Sessions

More than Empathy: Building connections through emotional responses, A workshop in storytelling & play thinking for emotional outcomes

Waller Salon D

As designers, we live and breathe empathy for our users, but can struggle to bring that same depth of emotional connection to our stakeholders, clients, or even to our users themselves. Often, we find that emotional responses to our work pop up in unexpected ways, typically because of well-designed functions or valuable outcomes. When this […]

Deep Dive UX Strategy