Zack Rosenberg

Principal Client Partner, ustwo

Zack Rosenberg is the Principal Client Partner at ustwo New York, where he oversees Client Services for the studio. He is a user-centric product thinker, and has worked on product launches for organizations like Nike, Meta, and Google. He helped to produce ustwo’s Play Thinking philosophy and has a particular interest in helping other organizations adapt and leverage the frame in their own unique ways, for their own unique challenges.

My Sessions

More than Empathy: Building connections through emotional responses, A workshop in storytelling & play thinking for emotional outcomes

Waller Salon D

As designers, we live and breathe empathy for our users, but can struggle to bring that same depth of emotional connection to our stakeholders, clients, or even to our users themselves. Often, we find that emotional responses to our work pop up in unexpected ways, typically because of well-designed functions or valuable outcomes. When this […]

Deep Dive UX Strategy